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“Get lean fast! I think firms don’t understand how quickly money runs out. It doesn’t mean not doing any project PR, but it does mean really curtailing expenses. One of the things that keeps you from not having enough work is being in more than one market. There are still things going on—public work, planning, low-income housing. [The downturn has] been so abrupt, at least in California: it felt like the bottom fell out in about five seconds. Contractors ran out of work immediately. That makes me think people are not only not commissioning new work but canceling work already commissioned. It’s hard to tell how bad things are going to get.”
—Anne Fougeron, AIA, Fougeron Architecture, San Francisco



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